7101 York Avenue South, Suite 300
Edina, Minnesota 55435-4407




Thinking of dropping Delta Dental?

Thinking of cutting back on dental PPO participation?

Tired of writing off tens of thousands every month to dental PPOs?

Want to Lose the Discounts and Keep the Patients?

The right “plays” with PPOs can have a substantial impact on your bottom line. No one has more experience with PPO plays than Bill Rossi and his team at Advanced Practice Management. If you are considering joining, dropping, or negotiating with a PPO, call us.

No contracts, no hype, just straightforward advice.  We have helped scores of clients increase their collections by tens of thousands per month. Find out the right dental PPO play for you!

Call 952-921-3360 or text 952-228-9486 for your 20-minute consultation. No pressure, no bull; just a chance to find out more.

Negotiations - Decisions - Transitions

Bill Rossi is the country’s leading expert on PPO deci­sions and transitions. PPO decisions must be made in the context of the practice’s realities. Bill has over 35 years’ experience in advising dental practices. For the past 20 years has helped many dentists successfully cut back on their PPO participation to enhance their bottom line and practice independence.

Shelly Ryan has successfully helped practices increase their bottom line through negotiating insurance reimbursement and leaving networks with minimal patient loss. Her 30 years of experience in dentistry as a registered dental assistant, practice manager, and team coach gives her an edge when working with teams as they navigate through the tangled web of insurance. She analyzes and identifies where your practice is losing money; and when it is time for your practice to get out of PPOs.
Listen to Bill Rossi’s Podcasts & Interviews:

10 Things You Need to Know About You and PPOs

By Bill Rossi

1. You have more power than you think.

2. Practices with little or no PPO participation generally do get fewer new patients. However, practices deep into PPO participation do not get proportionally more new patients as they take on more and more programs and more discounts.

3. Each practice has to find the “right balance” of PPO participation. When Dentists have complete control over their fees, most of them try to balance the fees so they aren’t too low or too high. In effect, moderating your PPO participation is like setting your fees.

4. Chances are that you are already seeing some patients out-of-network. For every PPO plan, there are providers both in and out of the network in your area. No insurance network, not even Delta, has 100% of providers in a given area.

5. Employers provide Dental insurance to make their employees happy. Of course, they want to save money, but their employees aren’t happy if they can’t see the provider they want to see.

Therefore, most insurance companies do not have “punitive” out-of-network benefits. In fact, for some, the out-of-network benefits are surprisingly good.

6. If you drop a PPO and your staff is properly trained, you will retain the majority of the PPO patients – unless the patients have no out-of-network benefits or very little out-of-network benefits.

7. Whenever dealing with insurance either as in-network or out-of-network providers, it’s important to accentuate the positive,

“The good news is that with your Delta policy, you can go to the Dentist of your choice…”

“We have many patients on this plan and in general things work out quite well.”

8. Some PPO fees can be negotiated. If you haven’t tried, there is a good chance you’ve left money on the table. It costs little to do this and the extra dollars are “free money.”

9. You can’t just leave PPOs without having a strategy. In other words, you must take measures to fortify the practice and build it up in the face of the inevitable patient attrition.

10. If you are collecting less than 80% of your Gross Production, you need to take a serious look at reducing PPO participation. Too often Dentists sign up for a plan too quickly and drop too rashly. There are thousands of dollars and many patients at stake. Make your decisions logically.

Call Bill Rossi at 952-921-3360 today to schedule your free, no obligation 20-minute consultation to find out more!