7101 York Avenue South, Suite 300
Edina, Minnesota 55435-4407


The dental journals frequently publish articles by us or about us. We’ve gathered some of them here for your reference.


Four Ways to Add to Your Practice’s Value

By Bill Rossi

Dental Economics

PPOs? Doctor, you have more power than you think

During the last 17 years, the situation for practices has only become worse. For example, the average collection percentage in our area (the upper Midwest) is 82%. This means that doctors are working two months per year for free! And, during the last 15 years, there certainly has not been a reduction in wages, equipment, supplies, or rent.

The Seasonality Of Dentistry

Don’t fight the seasons. Instead, use them to your advantage! (Read article)

Cutting Out The PPOs

Ending your affiliation with PPOs doesn’t have to shortchange practice growth, but handling it poorly can be a killer! (Read article)


A gap exists between what dentists can do for their patients and what the patients choose to do.

The Profitable Dentist

Transitioning to a Stronger More Profitable Practice

Chances are you, like most dentists, are writing off, e.g. not collecting, $10,000, $20,000 or more each month due to PPO write offs. These thousands of dollars are coming right off your bottom line and are likely to be your largest business “expense” after wages or maybe even greater than wages…

You to PPO’s “Deal or no Deal”

By Bill Rossi

PPO Strategies: Doctors, It’s Time to Push Back on PPO’s

By: Bill Rossi

10 Things You Need to Know About You and PPOs

You have more power than you think.

PPO’s & Practice Transitions

Many factors to consider when purchasing a practice. PPO participation is now one of them.

Don’t Be Proactive With PPOs

You can blow $1000s by acting too quickly.

Associate Interview Questions

Hiring an associate is an important decision. Asking the right questions can help make sure it is a relationship that will last.

Dental Health Month

The best promotional time of the year for Dentistry, with free, get-you-started brochure.

PPO Plays

A little strategizing can do a lot for your bottom line and your peace of mind. (Read article)

Management By Fear

Another component of success: courage.

You’re Going To Be Spending $50,000+. So, Don’t Blow It!

For those who will be bringing digital technology to the operatories I have two main suggestions.

You’re Going To Be Spending $50,000+. (Part II: Result Control) (PDF)

Northwest Dentistry

Trends in Minnesota Dental Practices

| Part I | Part II |

McGill Advisory

How to Right Size Your Administrative Staff For Increased Profitability

Is your practice profitability suffering due to excessive front desk labor costs? Possibly your staff is doing the wrong tasks or doing them in the wrong way. Or are you leaving dollars on the table because your front desk is stretched too thin? Below, practice management expert Bill Rossi explains how to analyze your practice’s front desk effectiveness and the steps to take to increase profitability.

Managed Care Update

5 More Ways To Boost Profits While Dropping Managed Care (PPO) Plans

7 Steps To Boost Your Practice Profits While Reducing Managed Care (PPOs)

The C&A Advantage

PPO Plays for Dentists

Part 1: January 15 – 2017
Part 2: February 1 – 2017